1/23/2012

Iker Casillas

For the first SportLife issue of 2012 they wanted to feature Iker Casillas, Spanish soccer superstar, to promote CrossFit, a fitness system currently being promoted by Reebok. So for this cover they contacted me and we went to Ciudad Deportiva del Real Madrid, the place where Real Madrid trains to shoot. We had to set up a studio with a white background and the necessary lights. Below you can see the cover and a video of the making of.

SportLife 153 cover featuring Iker Casillas

9/27/2011

Marlett

Two weeks ago I went to help Marlett on her last wedding she designed and organized. While setting up I did some filming and shooting for her to have images to show to future clients. This video is a little sample of how the event went.

7/17/2011

29 Ways to stay creative

I've found this interesting video with a few really good points we should never forget.

6/09/2011

Agents

Agents is one of those topics that everyone into photography runs into sooner or later. At first everyone thinks having an agent is a reason for not caring anymore about marketing and self promotion, but it couldn't be farther from reality. I'm going to tell you my story and maybe it can help you at some point.

I, as I mentioned above, run into the agent thing quite a while ago. I did what probably everyone else does too. Try to contact a few agents, send them emails and hope to get represented and start shooting big jobs. After a while I realized no one called me back and I just kept doing my thing. Following as many blogs as I do, I read every now and then that you don't search for agents, they find you and those things we all have read at one point or another. I recall reading that in A Photo Editor and in the blogs of Chase Jarvis and Nick Onken. I just thought: "Yeah, that happened to you, you lucky bastard, but it would never happen to me", so I just forgot about the whole agent thing.

A couple months ago, out of the blue, I got called from an agent in Madrid. She wanted to meet in person, get to know each other and see if we were a good match. So we met, things clicked and we arranged another meeting with her partner to see if this was going somewhere. After a few meetings and talks we agreed to work together and started about a month ago. I couldn't believe that all the stuff I read was actually true! Now I was the lucky bastard and couldn't be happier.

Now we are getting to know each other, plan our approach to marketing, organizing meetings with creatives and all those fun but important things. I'm learning a lot and there is more work to do now than before I was represented but I'm confident it will be worthwhile. I'll do another post in six months to explain you how things are going.

One of the things I first asked my agent is how she got to see my work. This is what really left me thinking. For a few years I have been going to agencies arranging meetings to show my work to creatives. So among all those meetings I went to this agency to see a creative director and she liked my work. This was about two years ago. She never called for any job but she kept my card and remembered me. My agent had a good relationship with the CD so my agent asked her if she knew any interesting photographer to represent and my name came up. You never know what might come out of everything you do. Many things won't matter, or maybe they will but sure is that if you don't try and just sit at home doing nothing nobody is going to come to offer you an amazing opportunity.

Go out, do your thing at a 110% and share it with the world. Be true to what you believe and good things will happen. I assure you that.

5/29/2011

Skateboarding

Nosepick Indy

A while back I went to La Tabacalera to film some skateboarding with a few friends. I had in mind mixing stills and video in the edit so I also shot some sequences to include in the video. I haven't finished editing yet but here are a couple of stills out of those sequences. In both of them the skater is my friend Fernando Ramirez aka Kcol. Hope to finish the video soon!

Nose stall revert

4/29/2011

Trail Running

Trailrunning

Two weeks ago I went to Cuenca, Spain to shoot some trailrunning photos for the current issue of SportLife with Angel and Mario Llorens. They are from the city of Cuenca and know the surroundings well as they train there everyday so we went to several good spots to shoot. Here are two photos from the session.

One thing that I have been thinking lately with all this hiking on the mountains is how to reduce my equipment to the most basic stuff. I'll do a post on that soon as I have been streamlining it quite a bit lately.

Trailrunning

4/26/2011

creativeLIVE

If you are getting serious about photography or you already are and want to get better be sure not to miss this weekend the free live workshop with Zack Arias called Foundations of a Working Photographer with Zack Arias. It starts on Friday at 19:00 (Central European time) and keeps going till Sunday. I definitely will be checking it out!

Zack Arias on creativeLIVE